关于富贵集团
富贵集团透过位于马来西亚、新加坡及印尼的10座墓园、12座骨灰龛设施及两间殡仪馆的网络，提供综合的尊贵殡葬服务。我们的业务覆盖整个殡葬服务行业的价值链，包括销售龛位及墓地、提供墓穴设计及建设服务、提供墓园及骨灰龛设施维护服务、防腐、殡仪及火化服务。截至2014年6月30日，我们的土地储备覆盖2.2百万平方米的土地。
此外，我们有六个实地火葬场以配合我们的骨灰龛设施。我们亦出售能配合我们殡葬服务的神主灵牌、灵柩、骨灰盒及其他悼念产品。 我们是亚洲少数馆可向客户提供全面综合殡葬解决方案的殡葬服务供应商之一，服务涵盖在我们的殡仪馆内提供的防腐及殡仪服务、在我们本身的火葬场提供火化服务，以及在我们的墓园及骨灰龛设施内提供龛位、墓地、神主灵牌及墓穴设计和建设。
根据Nielsen报告，在马来西亚所有殡葬服务供应商当中，我们获大部份受访者认同为提供全面种类服务及产品的供应商，所提供的墓地及龛位种类繁多。 我们是亚洲预售殡葬服务市场的先驱。除传统的即用殡葬服务及产品外，我们分别自1990年及2000年起开始以预售方式提供我们主要的殓葬及殡仪服务及产品。 我们的代理主要是帮助更多的家庭在有需要时可以及时提供殡葬仪式、土葬和火化服务。
因为这是我们的核心业务，我们非常注重于殡葬仪式的细节，以便可以为往生者提供最合适的殡葬仪式。
About us
We offer integrated premium death care services through a network of 12 cemeteries, 15 columbarium facilities and two funeral homes in Malaysia, Singapore and Indonesia. We cover the entire death care services industry value chain, including the sale of niches and burial plots, the provision of tomb design and construction services, the provision of cemetery and columbarium facility maintenance services, embalming, funeral and cremation services.
As of June 30, 2014, our land bank covered 2.2 million square meters of land. In addition, we have six on-site crematoria to complement our columbarium facilities. We also sell ancestral tablets, caskets, urns and other memorialization products that are ancillary to our death care services. We are one of a few death care services providers in Asia that can offer fully integrated death care solutions to customers that cover embalming and funeral services in our funeral homes, cremation services in our own crematoria and niches, burial plots, ancestral tablets and tomb design and construction in our cemeteries and columbarium facilities.
According to the Nielsen Report, among all death care service providers in Malaysia, we are considered by most respondents as a provider of comprehensive ranges of services and products with the most diversified offerings of burial plots and niches. Besides, we are one of the pioneers in the pre-need market for death care services in Asia. In addition to the conventional as-need death care services and products, we have been offering our primary burial and funeral services and products on a pre-need basis since 1990 and 2000, respectively. As we operate in a business area which values personalized care and attention, we believe reputation and trust are paramount for our customers. Our brand, 富贵Nirvana is widely recognized by customers as a provider of premium death care services in the markets in which we operate. According to the Nielsen Report, we are the most recognized brand name in Malaysia and one of the most recognized brand names in the death care services industry in Singapore in terms of professionalism, trustworthiness, quality of services and products and facility maintenance.
In Malaysia, our brand names have the highest awareness level among death care service providers, with 91.1% of the respondents being aware of our brand names and 46.4% of respondents identifying our brand names as the first death care service providers that came to their mind. In Singapore, despite the fact that we commenced our operations only in 2009, our brand names have the second highest awareness level among non-government columbarium operators, with 66.0% of the respondents being aware of our brand names. Such brand recognition gives us a competitive advantage as our target customers generally prefer to choose a premium brand. We have earned numerous awards and recognitions over the years, such as “Asia’s Outstanding Brand in Funeral Services Industry” and “Asia’s Outstanding Award in Multi-National Expansion” at the 2012 Asian Funeral Exhibition (AFE) Awards.
We believe that our brand strength allows us to command a pricing premium for our services and products compared to our competitors and allow us to attract talent and business partners.